![]() Use keywords and hashtags to help make your profile searchable, and consider adding another user account if you’re making a fan page or have a personal or other business account you want to link to. Within your bio, you’ve got to define your business, state your purpose, establish credibility, and share your brand voice-all in 150 characters. ![]() You’ll also likely update this often, as most brands add information about company updates, discounts, or lead magnets to this section. Your Instagram bio is the most important part of your profile and will probably take you the most time to complete. (For example, Foundr’s Twitter is also You can always change your username later, although it is not recommended as any links to your Instagram on your website or other profiles will break. Foundr’s username is Do your best to choose a username that is your exact business name, URL, or matching your other social media accounts. This is also called a handle and is how your profile is discovered and tagged. you create your account, you’ll choose a username. You can also use this section to get creative with your business name, add a location, or more. Your profile name shows up under your username in Instagram search results, so rather than just repeat your business name (if you secured it as your handle), accounts sometimes use this space to add a little more detail about what their business does. ![]() This is the bolded text above your bio and essentially identifies your profile and business. Be sure to upload a square photo at 110 x 110 px to optimize it and make it easily recognizable. The last component of your profile is your profile picture, but this step is pretty straightforward-upload a picture of your logo (or a variation of your logo) so that your account looks legitimate and is identifiable to customers and followers. Your Instagram profile includes four important sections: username, profile name, bio, and website. ![]() It tells your followers and other Instagram users who you are, what you do, and where to find you, physically or online. The most valuable part of your Instagram account is your profile. You might discover a new way to optimize or clean up your profile.) (And if you already have an Instagram account, don’t skip this section. Instagram is primarily mobile, so grab a phone or tablet to get started. If you don’t have an Instagram account, creating one is pretty easy. Perhaps you’ve asked these time and again, so we want to answer them (per our opinions about and experience with Instagram) before moving forward with this guide. Yes, the process of growing an Instagram account for your brand takes some time and commitment, but we’ve put together the strategies and tactics to guide you through the process.Īnd once you see your engagement (and revenue) rising, you’ll see that it’s all worth it.īefore we dive in, we are going to cover some common questions we’ve received from businesses and members of our community. ![]() In fact, if you are not using Instagram for marketing and growth, you could be missing a ton of opportunities. You can certainly grow a business without Instagram, but it is a very powerful tool. The short answer to this question above is: Yes, Instagram can help you grow your online business. But helping others succeed with Instagram is also a big part of our business, so we’ve seen it benefit LOTS of our students. Foundr’s success on Instagram alone is evidence that the platform can work wonders for your company. ![]()
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